Raquel Zick is the Public Information Officer for the Santa Barbara County Sheriff’s Office and serves as the spokesperson for the agency.
As the PIO, Ms. Zick is responsible for providing information to the public on all Sheriff’s Office related incidents, whether it be a homicide, officer involved shooting, bank robbery, barricaded subject, a pursuit, a stranded hiker, a drug bust, etc. She is also in charge of making sure you know about all the community outreach events the the Sheriff’s Office is involved with and to showcase and humanize the great work being done at the Sheriff’s Office.
The PIO works to develop positive working relationships with local media to cultivate a spirit of trust, transparency, mutual understanding and respect. She reports directly to the Sheriff, partnering to provide information that reflects and clarifies the agency’s position on important issues.
The PIO manages all social media efforts for the Sheriff’s Office which include Facebook, Twitter, Instagram and Nixle alerts. They oversee the Sheriff’s Office website and is in charge of updating content. The PIO oversees the Sheriff’s Media Team which is a team of collaterally assigned Sheriff’s employees from throughout the County who work together to provide a wide variety of content for our social media platforms
The PIO also writes and produces the 30-minute quarterly Sheriff’s Roundup video which is a behind the scenes look at the Sheriff’s Office. The Roundup can be viewed on our website and Facebook page, on the County of Santa Barbara streaming channel and is featured on the Santa Barbara County Television Channel 20 and Santa Maria Community Television Channel 25.
You can reach the Public Information Officer by email at PIO@sbsheriff.org.