Santa Barbara, Calif. – Sheriff’s detectives have arrested a West Hollywood man who posed as a luxury car executive and scammed victims out of thousands of dollars with false promises of discounted high-end vehicles. Investigators are now asking for the public’s help in identifying additional victims.

The investigation began on March 30, 2025, when a frustrated victim reported paying for a vehicle that was never delivered. Detectives soon uncovered a larger scheme led by 64-year-old Jonathan Tudor of West Hollywood, who falsely claimed to be a top executive with BMW.

In November 2024, Tudor hosted a private event at a local Santa Barbara hotel, inviting select individuals to view a luxury vehicle and offering what he claimed were exclusive deals. Victims were persuaded to sign contracts and wire payments, typically around $16,000, for vehicles that never arrived. Tudor allegedly offered a series of false excuses for the delays and refused to issue refunds.

So far, detectives have identified four victims in Santa Barbara County. The Santa Barbara Police Department has also taken similar reports, and authorities believe there may be more victims in the Los Angeles area and beyond.

On Tuesday, July 29, 2025, Sheriff’s detectives executed a search and arrest warrant at Tudor’s residence in the 8200-block of Norton Avenue in West Hollywood. During the search, investigators seized a large collection of luxury goods from brands including Hermès, Gucci, Fendi, Louis Vuitton, Burberry, Saint Laurent and others, valued at over $250,000, that they believe was purchased with the victim’s money. There is no evidence that the vehicles in this scheme existed.

Tudor was booked at the Santa Barbara County Main Jail on 61 felony counts, including theft by false pretenses, grand theft, money laundering, and financial elder abuse. His bail is set at $350,000.

Anyone who believes they may have been a victim of fraud involving Jonathan Tudor is urged to contact Detective Kiesow at (805) 681-4150. If you would like to remain anonymous you can submit information at https://www.sbsheriff.org/home/anonymous-tip/ or by calling 805-681-4171.